MWC 2017 | UMi Z is the world's first Helio X27 Phone

ByGB Blog Official 2017-02-14 3251

MWC (Mobile World Congress) is the world's pre-eminent B2B event for anyone and everyone in mobile and those in adjacent industries who want to discover how mobile technology can benefit their industries.

MWC takes place each year in the Mobile World Capital of Barcelona, Spain and it occurs at the end of February each year. The 2017 event will begin on Monday, 27 February and continue through Thursday, 2 March. The general event's opening hours are from 09:00 to 19:00. For more information, please refer to GearBest prominent smartphone brands show on MWC 2017.

UMi brand logo

Who are UMi?

UMi is the flagship mobile phone brand of SHUA QU YOU MI Technology Co., Ltd. The location of their MWC stand is Hall 6 Stand 6G61. UMi is located in the tech metropolis of Shenzhen, SE China; an established global electronics and technology service provider, it delivers the latest in cutting edge mobile electronic solutions to over key markets, including Europe, SE Asia, South Asia, the Middle East, and Africa. UMi is dedicated to providing its many customers with the most extraordinary mobile experience through a combination of meticulous design and smart technology.

UMi and Gearbest

UMi is, by any standard, one of the most popular smartphone brands featured on Gearbest. A cursory look at its review scores and comments underscore this point.

UMi review on Gearbest

UMi at MWC 2017

While the world's tech titans are preparing to unveil their plans at the prestigious MWC 2017 at the end of this month, many other Chinese brands are taking their own ambitious steps to achieve their new goals. UMi is no exception and has emerged as a dynamic player with plans to rapidly ascend to even greater heights. The two highlights of UMI's exhibition line up are unquestionably the UMI Z and UMI Plus E flagships.

UMi Z: The World's First Helio X27 Phone (Priced at $249.99)

The UMI Z is the first phone in the world to adopt Mediatek's flagship processor, the next-gen Helio X27 deca-core 2.6GHz. The cutting edge CPU architecture, complete with NEON multimedia processing engine, brings an immersive PC-like browser experience while maintaining a low standby power profile. Paired with the impressive MALI T880 MP4 GPU, with native OpenGL ES 3.1 support, the SOC provides nothing less than a compelling multimedia experience.

UMi Z with Helio X27

From the outset, the design language is clear: stronger, thinner and lighter. The impressive metal unibody is carved from a single slab of high grade aluminum resulting in a flawlessly ultra-thin design complete with an immensely satisfying solid build.

UMi Z smartphone

UMi Plus E: Unbelievable 6GB RAM (Priced at $229.99)

The UMi Plus E has the distinction of also being a world first: it's the first mobile to feature 6GB RAM in combination with a dynamic Helio P20 chipset. The spectacular sunlight-readable display delivers an extremely capable 5.5 inch FHD (1920 x 1080) resolution manufactured by Sharp. For those who enjoy photography and videos, the 13MP rear camera is driven by a PDAF Samsung sensor.

UMi Plus E

From UMi to UMIDIGI?

Rebranding of UMi – With 2016 being a true milestone and breakthrough year for UMi, the brand has decided to capitalize on its growing popularity with a new logo: UMIDIGI.

UMIDIGI smartphone

"UMIDIGI stands for UMi Digital, our exploration and innovation in the realm of digital products. This new identity clearly tells who we are, what we do, and our vision into the future. The previous success of smartphone products is the foundation upon which we thrive into more varieties of digital product lines, such as Robots, Smart Bluetooth Headset, Smart Home and beyond."

UMIDIGI Z Pro – Through its official UMIDIGI forum, the company shared the name of its very first smartphone: UMIDIGI Z PRO.

Currently the specs are still unknown. However, GearBest did receive the rumor that the upcoming UMIDIGI Z PRO will be sharing the same CPU as the UMi Z, namely the state-of-the-art Helio X27. The deca-core processor is clocked at a nimble 2.6GHz, supported by 4GB RAM and 32GB storage (expandable up to 256GB). Don't miss out: be sure to keep an eye on the Gearbest Blog to receive further updates on what's sure to be a spectacular new smartphone!

Here is the flagship UMi exhibition product lineup:

Exhibition Product



GB Promo Price

UMi Z smartphone on Gearbest




 • 5.5 inch 1920 x 1080 pixels FHD screen
 • Helio X27 2.6GHz Deca Core
 • 4GB RAM + 32GB storage
 • 13.0MP front camera + rear camera 13.0MP with flash light and AF
 • Accelerometer, Ambient Light Sensor, Gravity Sensor, Gyroscope, Hall Sensor, Proximity Sensor
 • Dual SIM dual standby




UMi Plus E smartphone on Gearbest


UMi Plus E


 • 5.5 inch 1920 x 1080 pixels screen
 • Helio P20 Octa Core 2.3GHz
 • 6GB RAM + 64GB storage
 • 13.0MP rear camera + 5.0MP front camera
 • Accelerometer, Ambient Light Sensor, E-Compass, Gravity Sensor, Hall Sensor, Proximity Sensor
 • Dual SIM dual standby




UMi Plus smartphone on Gearbest


UMi Plus


 • 5.5 inch FHD screen
 • Helio P10 Octa Core 1.8GHz
 • 4GB RAM + 32GB storage
 • Back camera 13.0MP with AF and two-tone flashlight + front camera 5.0MP
 • G-sensor, Proximity sensor, Ambient light senor, Accelerometer, Hall sensor, E-compass, Gyroscope
 • Dual SIM dual standby




UMi Super smartphone on Gearbest


UMi Super


 • 5.5 inch 1920 x 1080 FHD Corning Gorilla Glass 3 screen
 • Helio P10 ( MTK6755 ) 64bit Octa Core 2.0GHz
 • Mali-T860MP2
 • 4GB RAM + 32GB storage
 • Front camera 5MP + Rear camera 13MP with auto focus and Dual Flash G-Sensor, Glonass, P- Sensor, L-Sensor, Accelerometer, Compass
 • Dual SIM dual standby, dual Micro SIM cards




This is really a good chance for Ulefone to show its products in a wide range and known by more customers, GearBest believes that our excellent partner Ulefone will be standout on the world stage! Wish Ulefone a great success on MWC 2017!


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