Xiaomi ecological chain

What is Xiaomi ecological chain or Xiaomi youpin?

ByJoe Horner 2019-07-04 34072

I believe many customers who like to buy products on Gearbest or other ecommerce platforms will be confused about some product titles. For example, Deerma Dempx830 Aerosol Dispenser from Xiaomi Youpin, Yeelight JIAOYUE YLXD05YL 480 LED Ceiling Light (Xiaomi Ecosystem Product). What is Xiaomi youpin? What is Xiaomi ecological chain/ecosystem product? Here will give you a detailed explanation about Xiaomi ecological chain.

Brief introduction of Xiaomi

Beijing Xiaomi Technology Co., Ltd., founded on March 3, 2010, is a mobile Internet company specializing in the development of intelligent hardware and electronic products. It is also an innovative technology company specializing in high-end smartphones, Internet television and smart home ecological chain construction.


"born for fever" is Xiaomi's product concept. Xiaomi has created a model of using the Internet model to develop mobile operating systems, and enthusiasts to participate in the development and improvement of the model. Xiaomi is also the fourth technology company after Apple, Samsung and Huawei to have the ability to self-research mobile phone chips.


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For some customers who are not familiar with Xiaomi, when they see the title of the product as "Xiaomi Ecosystem Product" or "from Xiaomi youpin", they will feel that these products are imitations of Xiaomi and are fakes. In fact, it is not.

What is Xiaomi ecological chain?

Xiaomi ecological chain enterprise is an independent operating company invested by Xiaomi, that is, a non-Xiaomi subsidiary. Xiaomi basically does not control these companies, but corporate culture, positioning, product design, Both quality control and sales have Xiaomi's deep participation or complete control, and Xiaomi has complete patent and marketing rights over its products.

Xiaomi ecological chain 

The Xiaomi ecologic chain is a significant part of Xiaomi’s “smartphone + AIoT” strategy. Therefore, the Xiaomi ecosystem product is not a product of Xiaomi brand, but the product quality is very reliable and worth buying after the examination of Xiaomi Company.

What is Xiaomi youpin?

Xiaomi youpin is link of Xiaomi company boutique life shopping platform, but also a link of Xiaomi "new retail" strategy. Relying on the Xiaomi ecological chain, using the Xiaomi model to do consumer goods.

Xiaomi youpin 

Xiaomi youpin is an open living and shopping platform. In addition to Xiaomi, Mijia and ecological chain brands, third-party brand products with complete chain capabilities such as design, manufacture, sales, logistics and after-sale are also introduced. Xiaomi has goods to support the independent development of third-party brands and serve users together.

Xiaomi youpin 

Has entered the Xiaomi ecological chain brands are: 90fun, Doctor bei, Yeelight, Zhimi, Zimi, Yunmi, 1MORE, Aqara and so on. You also can buy these brands at Gearbest.


Read at here, you must get a deep understanding about the Xiaomi ecological chain and Xiaomi youpin. Both of them have a good quality as Xiaomi brand, but they're independent of each other.

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