ByAmara Taylor 2019-05-24 545
The next "new" iPhone is only 36 weeks away from the turn of the year, as long as Apple adheres to the law of series production and wants to introduce a new model year in mid-September 2019. A good 100 days ago, the current iPhone models XS and XS Max came onto the market. The likewise new iPhone XR followed on 26 October. In the first few days - Apple admits this much - the XR model is said to have been the most successful single model to date. This statement can only be verified indirectly. Since Apple doesn't want to reveal any more sales figures, the first analyses based on app usage will be announced in the next few weeks.
However, there are also signs that the 2018 Christmas quarter will be worse than in the previous year. The previous sales record is held by the Christmas business in 2016 with more than 78 million iPhone devices. Two years ago, the still popular iPhone 7 was the driving force, but in the final weeks of 2018 a trade war broke out between Apple and Qualcomm, which led to a sales ban in the German retail sector. These jokes about allegedly infringed patents and missed license payments confuse Apple's iPhone offering.
Between 519 Euro for an iPhone 7, 32 GB, up to 1,649 Euro for the iPhone XS Max with 512 Gigabyte storage Apple tries to make an offer to all potential iPhone customers. However, Apple could have currently overstretched the price range, although the iPhone XS is practically no more expensive than the iPhone X. Apple advertises online and in the Apple Store app the payment of older iPhone devices when buying a new one. The so-called trade-in appeared in the USA before Christmas, which is suspicious. Apple did not actually need such sales-promoting measures in previous years.
There is even a rumour that the iPhone X is to be revived. Apple would then have to sell the predecessor of the iPhone XS cheaper than the iPhone XR. Technically, the three iPhone models XS, XS Max and XR are based on one platform with the A12 Bionic Chip with Neural Engine and frameless display with recess for the Face ID cameras and sensors. By 2019 at the latest, it will be clear that the iPhone market is saturated. It may be sustainable for customers and our planet to buy a new iPhone every four years instead of every two years.
The previously customary "Higher, faster, further" no longer applies without restrictions on the Smartphone Olympics. Even demanding users will find it difficult to distinguish between photos from an iPhone XS and those from an iPhone 8 Plus. The greater part of the magic is now pure software and could also improve "older" hardware via updates from iOS. Nevertheless, Apple will already be working on the next "new" iPhone and will reveal at the WWDC 2019 in the summer what the next iOS-13 upgrade will contain.
All three iPhone models XS, XS Max and XR rely on Face-ID to authorize their users. The idea behind this is that you should no longer touch the iPhone in order to be able to use it. However, since you usually use your fingers to select an app or function on the display, the improvement that Face-ID is supposed to bring is questionable. Especially since Face-ID feels a few milliseconds slower than Touch-ID in practice. So the big question is: Will Touch-ID come back? New displays allow fingerprint recognition over the entire surface.
As an alternative and to complement products such as HomePod and AirPods, Apple should work on Voice ID. The improved speech recognition requires an improved neural engine in the next A13 bionic chip. Because: I don't want "my" Siri to talk to everyone.
Language assistance will be the focus of Apple in the coming year. Alexa and Google have too much advantage. Voice ID for the iPhone and the HomePod would be a way to catch up. On the other hand, Apple could work with Alexa, for example. Apple Music on the echo speaker sets the direction - true to the motto: If you can't beat them, then you should ally yourself with them.
It seems too early for 5G in the coming year, but Apple will set the course with its own data modems.
Then Apple should equip the next iPhone with USB-C. The iPad Pro and the Macs already use the current USB standard.
Of course, Apple will also draw even better pictures from the camera systems in the future and certainly also improve shots in the most difficult lighting situations.
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