ByLinky Johnson 2018-10-30 1126
Although its annual revenue has increased by 70% in the past two years, Qualcomm at this summit is trying to get rid of its inherent image in the field of mobile chip and show its muscle in the Internet of everything. President CristianoR. Amon stressed to us that Qualcomm's revenue in the non-chip field will reach $5 billion, including the Internet of things, automobile and smart home, and use the existing opportunity of 5 billion to leverage the future $100 billion service market, which will become a new growth point for Qualcomm's revenue.
Whether it is the radio frequency front end in the traditional mobile chip business, digital algorithm, antenna, ultrasonic wave, fingerprint identification, and artificial intelligence, or the Internet of things, automobile, intelligent home in the emerging business, connectivity is the core foundation for Qualcomm to build the Internet of everything empire.
In total, Qualcomm announced eight important developments at this summit, presenting us with a panoramic view of the huge market built around connectivity and the direction for the year ahead:
● Qualcomm and Ericsson have successfully completed the first OTA call below 6GHz in 5G, which conforms to the 3GPP specification, using a mobile phone size terminal.
● Samsung and Qualcomm work together to build industry-leading 5G infrastructure for small base station.
● Qualcomm announced the launch of 5G new hollow millimeter wave antenna module series of the "small" new products;
● Qualcomm Quick Charge technology market development, now supports more than 1,000 mobile terminals, accessories and controllers;
● Qualcomm launches new Snapdragon 675 mobile platform;
● Gopro Hero 7 is equipped with Qualcomm visual intelligent platform;
● It's a leading enterprise of the integrated ecosystem, accelerating the growth of the wearables market based on the Snapdragon Wear platform;
●Qualcomm makes it easier for manufacturers to build wireless earbuds and headset devices that support amazon Alexa.
There is no lack of a deep layout of 5G cutting-edge technology, LTE's application in broader smart devices and the smooth transfer of traditional chip technology to more mobile devices, and Qualcomm is rapidly replicating the business DNA of mobile chips to more emerging fields.
The first area where 5G will hit the ground is still smartphones, and Qualcomm has said on several occasions that the first 5G smartphones will be available in the first half of 2019. As for the launch route of 5G mobile phones, Qualcomm said in its 5G pilot plan at the beginning of this year that it would take the lead in helping Lenovo, OPPO, Vivo, Xiaomi, ZTE and Wingtech, and other mobile phone manufacturers, to quickly launch their 5G mobile phones in 2019. As China's smartphone market continues to decline, more and more mobile phone brands will join the alliance, including Oneplus.
In a later interview, CristianoR. Amon said 5G phones will still use the Snapdragon 800 series processor, and at least two 5G phones will be available in 2019. In addition to a 5G flagship in the first half of the year, we will also see the second 5G phone launch at the end of 2019.
While it's impossible to confirm which mobile platform the next 5G phone will carry, the Snapdragon X50 will be the modem to support the first 5G phones coming online. In terms of the roadmap, Qualcomm will also launch the fully integrated 5G multimode SoC in the future, extending the scale and cost advantages of the 4G era to the 5G era.
5G concerns mainly focus on two frequency bands, sub-6ghz and high-frequency millimeter wave (mmWave). The use of millimeter wave in a dense environment has been questioned about the low coverage and high cost of base station construction, especially in mobility, small objects are likely to hinder the signal. Qualcomm has developed the technology to use millimeter waves in wireless communications, while also reducing the size of the antenna module so it can fit in a phone.
At the technical level, Qualcomm uses beamforming, beamsteering and beamtracking to significantly improve the coverage and reliability of MMW signals. Faced with more base station construction for millimeter waves, Qualcomm said that 5G will still have the same coverage as 4G, given that it does not need to add more base stations to the 4G base stations.
At the product level, Qualcomm unveiled a new Qualcomm QTM052 millimeter wave antenna module at the summit, with a 25 percent reduction in volume, which allows mobile phone makers to take their time designing 5G phones. TM052 millimeter wave antenna module can work together with Snapdragon X50 5G modem to form a complete system, overcoming the challenge of millimeter wave and enabling millimeter wave technology to be applied on mobile phones.
Meanwhile, Qualcomm and Ericsson also officially announced that they have successfully completed 5G new hollow OTA call in frequency bands below 6GHz using smartphone-sized mobile test terminals, paving the way for the launch of commercial infrastructure, commercial smart phones and other commercial mobile terminals in the first half of 2019 that meet the new empty port standard of 5G.
It's worth mentioning that Christiano Amon showed off a mobile terminal the size of a mobile phone at the summit, and together with Ericsson, cooperated with the 20GHz millimeter wave base station, demonstrated the second test of 5G high-definition video for millimeter wave at the scene. This phone is slightly larger than normal, but it has already indicated that it is not far from the appearance of 5G phone.
Thanks to millisecond delay, Qualcomm is also building enterprise networks through millimetre waves and wi-fi in an effort to make factories wireless. More and more companies can build their own private networks using the spectrum without permission. 5G NR's ultra-reliability, low time delay and high speed transmission, as well as reduced wire connections, are particularly attractive to industrial environments that include automated operations.
The high-capacity data transmission capacity also brings more possibilities to the new office environment, especially in the indoor environment where most of the data consumption is generated, such as video conference broadcasting, access to cloud content or experience high-definition augmented reality and virtual reality, without considering the external network environment.
In addition to setting up the technology environment, Qualcomm is also working with Samsung to launch 5G mini base stations, and service providers, companies, factories and other stakeholders will increasingly rely on 5G new hollow small base station solutions and suppliers that can provide such solutions. Global mobile operators including the US, Japan and South Korea are expected to deploy small base stations to drive the 5G experience.
Qualcomm FSM100xx 10 nm solution can support Samsung 5 g 5 g small solutions using the base station and under 6 GHZ millimeter wave spectrum, relying on the Samsung in the 4 g / 5 g infrastructure lead, Samsung 5 g small base station solution to mobile network operators to provide quality tools, can support many outdoor and indoor deployment scenarios.
Starting with the Rel-15, 5G standards focus more on mobile phones, always-connected laptops, and the deployment of indoor private networks and XR (6499 yuan). The next specification, Rel-16, goes far beyond that. Industrial Internet of things, autonomous driving, Shared spectrum, etc., 5G ecosystem is just beginning. Autonomous driving, which is based on c-v2x, is another area where Qualcomm 5G is showing promise.
Amon tells us that for the past few decades, factories have been able to connect only to the interior of the car. Today, they can connect their cars to the cloud, and with the support of unlimited data plans, they can upgrade their in-flight software and even machine learning. In addition, vehicles are better connected to users, homes and even insurance companies.
With the support of high-speed and low-delay 5G networks, C-V2X will be able to provide real-time maps where users can see the dynamic updates of surrounding vehicles and pedestrians, and Qualcomm's 5G connectivity technology will offer the full suite of solutions.
However, the entertainment system based on Qualcomm's computing power is more attractive to automobile manufacturers and users. In the future, users will create a more immersive situational safe entertainment experience through a series of cellular car networking capabilities such as voice recognition, visual experience, natural interaction and personalized experience on Snapdragon platform:
1. Visual computing experience: built-in backseat display, larger display, customized digital instrument panel, AR effect on windshield.
2. Horizontal visual experience: discover risk tips ahead;
3. Personal experience: digital service, the car knows your preferences. After seeing you, it adjusts the seat, the temperature in the car and the infotainment system, and set them according to your preferences.
4. Car personnel identification function, partition audio, so that the people in each seat can hear their own voice.
5. Situational awareness of safety can help you judge your physical condition.
6. Voice interaction, find nearby gas station. Your electric car has run out of power. It recommends the route for you.
All these discrete time ECU are integrated into the snapon platform, operating at maximum efficiency, with heterogeneous load support and issuing applications, which is also a more distinct advantage of the high pass cnion processor.
With the support of unlimited traffic, it brings a brand new business model to the auto manufacturers. The connection technology is the transformation technology of the car, and the computing with AI function enjoys the differentiated service. Cars in the future will generate more revenue in use than you can earn from selling them.
Above 5G, Qualcomm also brings computing power to the edge, which is another area where 5G has great potential. Much of today's computing takes place in the cloud, but more than 30% of web traffic like Youtubbe takes place on the edge. Network games have become the mainstream, especially the popularity of mobile games. 5G has the feature of high speed and low time delay, which not only enables fast wireless connection to the cloud, but also can transfer more workload to the edge. In addition, there are new use cases, such as on-demand processing capacity, which is very profound for future changes.
Qualcomm likes to go into other areas with a full suite of solutions, extending the ecosystem from smartphones to all smart devices, such as smart wearables, smart wireless headphones and even GoPro. The rapid charging technology for mobile terminals is extended to VR headset, wireless speaker, camera and power bank, etc.
Qualcomm's one-stop reference design expands the application range of its wearable device platform Qualcomm Snapdragon Wear series, including the recently released Snapdragon Wear 3100 for Wear OS by Google smartwatch, and Snapdragon Wear 2500 for the open source Android platform 4G children's watch and Snapdragon Wear 1100 and 1200 for smart tracking solutions. Different product positioning is also more clear:
1. Smartwatch: no charge for a week;
2. Smart watch for children: the brand of operators can accelerate from 2G to 4G;
3. Smart tracker, loT-related tracking of children, pets, seniors and bags;
4. Accompanying devices: smart card and smart shoes;
Qualcomm has also recently announced some new developments, such as the launch of Snapdragon Wear 3100, a new smartwatch platform based on a new ultra-low power system architecture, aiming to bring a new experience to Wear OS-based Google smartwatches and support lasting battery life. Launching the Snapdragon Wear 2500 special platform to help accelerate the migration to 4G connected children's watch, so that children's watch can become a platform to experience games, learning and sports in addition to making calls and tracking. With carrier network deployments targeting M1 (eMTC) and NB-loT, smart tracking segments that Qualcomm Technologies has focused on and supported include children, pets, seniors, and fitness products based on Snapdragon Wear 1100 and 1200 platforms.
At present, it has helped customers release more than 200 kinds of wearable products. It is worth mentioning that China is also the largest market for children's watches. Qualcomm maintains an industry leadership position in the Wear OS by Google smartwatch category, most of which use the Snapdragon Wear platform. In addition, the company also established an industry leadership position in the category of 4G LTE connected wearable devices.
Intelligent wireless Headset, Qualcomm announced the end-to-end intelligent Bluetooth Headset reference design, making the Android mobile phone users activate Alexa through the Alexa application button. The reference design, based on Qualcomm Technologies International's most advanced bluetooth audio chip QCC5100 series, covers almost all the core hardware and software needed to help manufacturers develop advanced bluetooth headsets more efficiently and economically.
The solution also supports longer playback time and battery life with ultra-low power consumption, and is integrated with Qualcomm cVc noise reduction technology that supports excellent audio and voice services. In addition, manufacturers can add support for active noise reduction and Qualcomm aptX HD high-resolution wireless audio.
At present, the mobile phone market generally cancels the 3.5mm headphone jack, which is undoubtedly a great boon for the smart wireless headphone market. The launch of Qualcomm's plan will also accelerate the market's popularization of wireless headphone. Qualcomm also said that with mobile terminals using Snapdragon platform, Qualcomm smart wireless headphones can also find better connectivity and stability.
And Qualcomm's other left-behind position -- rapid charging -- is already not limited to mobile phones and other terminals, but to expand its high-speed charging performance into more ecology.
The Quick Charge technology now has four generations of products, and its fast-growing ecosystem covers over 200 mobile terminals, 700 accessories and 100 controllers. On the end side, this powerful ecosystem means that consumers can pick products with better quick charging features when choosing the next smartphone, VR headset, wireless speaker, camera and charging kit. For charging accessories, consumers can choose a variety of wall charger, car charger, battery pack, USB hub, and other products, and they are widely available at competitive prices.
Based on connectivity, the Qualcomm leads us to the full extent of the interconnectedness of the universe, and we have a firm grip on the whole solution and ecology of 5G on smartphones, industrial Internet, and cellular networks, and, literally, in the future, your electronic devices will meet with Qualcomm sooner or later.
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