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Why is Tecno Mobile so popular in Africa?

ByJoe Horner 2019-09-09 831

On September 6, the CSRC agreed to the registration of Science and Technology Innovation Board IPO of Shenzhen Tecno Mobile Co., Ltd. It is understood that, Tecno Mobile currently has four smartphone brands, namely TECNO, itel, Infinix and Spice. Tecno Mobile's main business is for the African market, it is known as "China's mobile phone overseas market invisible champion", "African mobile phone king". Why is Tecno Mobile so popular in Africa?

Tecno Mobile 


Founded in 2013 and headquartered in Shenzhen, China, Tecno Mobile produces 100% of its products exported to more than 50 countries and regions such as Africa and India, where, Tecno Mobile has a 45.9% market share in Africa.


Why can Tecno Mobile win the African Market?

1. The performance-to-price ratio is ultra-high, which is better than Xiaomi

When it comes to the most cost-effective smartphone brands, most people's first reaction is Xiaomi phones. But compared with Tecno Mobile, even Xiaomi has to be ashamed of itself.


For some older users or netizens who have just started smartphones, too much configuration is superfluous. In the relatively backward African market, most African netizens do not care about the configuration of mobile phone parameters at all, as long as they can chat, watch movies, listen to music mobile phones, is enough for them.


Tecno Mobile 


Tecno Mobile captures this and takes advantage of it. Today's Tecno Mobile still has a big frame, even the CPU is the model of the previous few years, but the price of Tecno Mobile is very special, 388RMB, 488RMB price can buy a brand new Tecno phone, This has also given Tecno the love of African consumers.

2. Excellent localization, as if designed for African consumers

Have you ever thought about why Samsung phones, which are number one in the global market, are unable to do so in the domestic market alone? A large part of the reason is that Samsung phones are somewhat disobedient and do not have an operating system designed specifically for domestic consumers.


Tecno Mobile​ 


And Tecno Mobile is designed for African consumers, it has a special beauty function. Whether it's Samsung, Apple or Huawei, the selfies taken by dark-skinned African consumers don't look good, and voice phones have developed a "black beauty" feature that allows black netizens to take beautiful photos.


And Tecno Mobile has designed more speakers for African netizens who like singing and dancing, and has developed a more advanced set of fingerprint recognition for hot Africa, even sweating African netizens can easily unlock them.


Is there any reason why such a Tecno phone designed for Africans should not be successful?


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