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Xiaomi may stop the POCO brand and stop pushing POCO F2

ByGoraud Mazanec 2019-07-24 1328

According to 91mobiles, IDC analysts said Xiaomi may plan to stop its smartphone brand, POCO. Xiaomi has just launched the Redmi K20 Pro, a flagship phone with Qualcomm Snapdragon 855 processor. The POCO brand, launched last year by mobile phone maker Xiaomi, the first phone, the POCO F1, is one of the most affordable smartphones with Qualcomm Snapdragon 845 processors. An analyst at IDC said the POCO was launched to provide high-end processor phones at low prices. But for now, Xiaomi has launched its flagship Redmi K20 series, which conflicts with the positioning of the POCO series.

Xiaomi  POCO brand,​ 

It is worth noting that when interviewed by the Economic Times, Xiaomi's Indian director did not say much to the POCO brand: "We can't answer it right now." Whether it is a product or a brand or a series. Of course, we are working on what these products are and when they will come; we will not be able to share these details at the moment. " Xiaomi had previously said the brand would continue to exist as planned, 91mobiles said.

91mobiles speculated that it makes no sense for Xiaomi to release the new POCO phone because the price of the Redmi K20 series was cheap enough. Finally, it is not clear when Xiaomi will disclose more information about the POCO brand.

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