ByFelicity Rosa 2019-06-07 1204
First of all, kong xiangxuan, general manager of miui youpin's catering, washing and care business division, made a speech on stage, saying that the platform takes "high-quality products" as the screening standard and has created a lot of outstanding products, while the cost performance is just an additional attribute. The theme: Oclean's new electric toothbrush.
At the beginning of the release, Oclean first introduced the current market environment. Since 2016, sales in the electric toothbrush industry have increased by more than 90% a year, and growth is expected to reach 100% in 2019. But at the same time now also face some problems: OEM public version of a lot of branded products, 199 yuan cheap equipment blowout, but the experience is not good. Although the market flow is very large, but not healthy.
It's natural to tell the contrast. According to the official site, Oclean has all the development capabilities from end products to cloud services, such as structural design, functional development, and UI interaction. At the same time, according to the data published in the field, Oclean in the industry-wide number of patents ranked first, accounting for 2.8% of the number of patents in the industry.
The covered mouth is responsible for the health science section of the site. And made the point that most people just seem to be brushing their teeth. The implication is that brushing your teeth does not scientifically affect the quality of your teeth, such as the left and right side of the force is different, there are half-side cleaning very little, and Oclean will be for your application force to do uniform vibration adjustment.
In short, use technology to better change the brushing experience and effects, not just to vibrate. The concept of intelligence, customization and rapidity is proposed in this Oclean.
This is also the reason Oclean X has a screen, can set the mode of brushing teeth, remind brush head needs to be replaced, remind you local brushing force is not enough need to adjust, monitor brushing blind area. By monitoring the brushing posture 1500 times per minute, each brushing data report is generated and explained in detail on the App side.
Another feature has just been revealed that--Oclean X can be intelligent distribution of the force, when too heavy will reduce the strength, the force is not enough will automatically increase the strength, equivalent to automatic variable speed. And it also provides a softer gear for entry-level users, with a total of 32 levels of gear.
In the rest, the charging base and storage are integrated into wall-mounted for problems such as wet charging base, space occupation of charging base, and laborious wireless charging wiring. Toothbrush support 2 hours fast charge, can reach 30 days of theoretical standby length.
In the sale section, Oclean X's final price is 299 yuan, and the crowdfunding price is 249 yuan during the crowdfunding period from 6 to 20th in June.
There is no doubt that in previous years with the brutal growth of low prices, electric toothbrushes in China's domestic first-tier cities have indeed reached high-speed popularity. But correspondingly, because of the lack of more teeth to clean the popular science, Chinese people are not doing enough to brush their teeth and how to use electric toothbrushes properly to brush their teeth. So from this point of view, whether to add a screen is not very important, but more detailed science and interaction is really meaningful.
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