ByPerle Horgan 2020-01-16 925
According to the data, during 2019, the Honor brand accounted for 13% of the domestic market and remained in the fourth position. On the other hand, data show that models with Honor prices in the range of 3000 yuan to 4000 yuan have the fastest growth rate in the market, ranking second only to Huawei in 2019. In particular, the high-end models of the Honor brand, such as the Honor V30, which supports the 5G network, won the top mobile phone sales in the whole platform at this price during the double 12 period. In addition to the popularity of the domestic market, the distribution of Honor abroad is advancing rapidly, with a market share of 24% in Russia, and the growth rate of wearable devices in the region is more than 1333%.
In other respects, ISPOS China brand tracking data show that the growth of the Honor brand mainly comes from first-and second-tier cities and young users. It is conceivable that the reason why Honor has attracted the attention of young people is that the brand belongs to the brand image of high-tech, high-quality and trendy in the minds of young people.
In the overall declining domestic mobile phone market environment, Honor can still maintain the highest brand growth and the highest net increment of brand users, which is inseparable from the exquisite design and strong performance configuration of Honor phones, as well as the brand's keen observation of user needs.
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