Apple acquires machine learning startup committed to improving iPhone photography

ByStephen Willigan 2019-12-26 1452

[Gearbest News] With the development of science and technology, people's demand for all aspects of electronic products is also increasing. According to the current situation of the mobile phone industry, the major mobile phone brands will compete not only in hardware configuration, but also in photography technology. Recently, Bloomberg reported that Apple has acquired a British start-up called Spectral Edge. It is understood that the company is focused on developing technologies to improve smartphone photography.


Through Spectral Edge's company promotional video, we can see that the company mainly uses machine learning to improve smartphone photography. And Spectral Edge is also committed to combining image fusion technology with deep learning to optimize the color, detail and clarity of any image.


Sources pointed out that so far, Apple has carried out large-scale image processing through technologies such as Smart HDR and Deep Fusion, but no acquisition details have been disclosed. According to observation and statistics, it is not difficult to find that Apple has made several acquisitions in 2019, covering a number of different areas of technology. In response, Tim Cook said Apple has acquired more than 20 companies in the past six months. So Apple is focusing on improving its technology.

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