ByFields Corrielus 2019-09-06 473
Like mobile phones, music, apps, tablets and PC, any industry must accumulate sufficient conditions. To get Apple to launch a new product line.
First, the new product line must have a large enough customer base and the market needs to remain stable and even expand on the premise of long-term sustainability.
Second, a product line must have sufficient gross profit to be financially important.
Third, there must be a certain technical contribution to distinguish it from the existing new product line, which must be patented.
Fourth, the demand for new products is coordinated with the industrial infrastructure and experience Apple already has.
In addition, even if the new product has well-known shortcomings, consumers can almost instinctively understand the improvements in Apple products.
Apple's existing AirPods plus directional microphone technology and noise cancellation technology have laid the foundation for hearing aids, and with some modifications, Apple's disruptive hearing aids will soon be available.
It is reported that there are 35 million single-ear or double-ear deaf people in the United States alone. The US hearing aid market is worth about $7 billion in 2017 and is expected to grow at an annual rate of 7 per cent by 2025. The global market is likely to be three times the size of the US market. In reality, most people who need hearing aids can't afford them, and they don't have hearing aids.
Most modern hearing aids can amplify sound, but they are bad at direction selection and noise cancellation. Apple can solve the biggest problem that hearing aids currently fail to solve with patents on AirPod and Beats products and noise cancellation technology.
In fact, there are already some "designed for iOS" compatible products, which are similar in shape to ordinary headphones, can be connected to iPhone or iPad to listen to music, can make stereo calls, and are equipped with loudspeaker function for people with hearing impairment. It's just that these are very rudimentary products, and Apple can do better than them.
At the end of the article, it also tells us that the "inferior" hearing aids currently sold are ridiculously expensive, with hearing aids on the market priced at $1500 to $2000 each, and are consumables that are vulnerable to loss and damage. Imagine that if Apple entered the hearing aid market through established health channels, even selling products at a cheaper price would be enough to make money.
Of course, the expected "HearPods" is probably just a vision for people with hearing impairment, but the analysis makes sense, especially Apple's recent active exploration of auxiliary human-computer interaction technology and a number of patent applications. This possibility is not ruled out. We have previously put a lot of wishful thinking about hearing improvement and health functions on the expectations of AirPods, but did not expect it to give birth to an independent, special new product.
But even if Apple HearPods is true, it will have little to do with mass consumers. It has its own exclusive service direction, although it can not satisfy the majority of fruit fans' desire for new products, but it is of great significance for health care and the reform of hearing aids. Do you think it is really possible for Apple to launch a hearing aid product?
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