Can MediaTek with the layout of the whole product line seize the first opportunity of 5G by virtue of Phecda series

ByJoscelin Self 2020-01-06 2332

With the final end of 2019, the battle for the core of 5G smartphones in 2020 seems to have become clearer. As far as we can see, Qualcomm, MediaTek, Samsung, Hayes and Ziguang have all joined the chip competition of 5G intelligent terminals. However, the market conditions and strategies adopted by each family are different. One of the things that has to be mentioned is MediaTek. Although, in the past 4G era, MediaTek does not seem to seize the opportunity, in the 5G era, MediaTek can make rational use of its own advantages to achieve reversal?


A new 5G mobile platform-- Phecda series

In November 2019, MediaTek officially announced its new 5G mobile platform product series-the Tianji series. It is understood that the series 5G platform will cover flagship, high-end, terminals and other price segments of smart phones, in order to help 5G smart phones to further popularize and promote in 2020, more convenient for terminal manufacturers in the 5G smart terminal side of the omni-directional layout.

While announcing the Tianji series 5G mobile platform, MediaTek also publicly unveiled the series's first 5G SoC product, Tianyi 1000, for the first time. It is reported that this is MediaTek by far the highest technology content, the strongest performance, the integration of the world's leading baseband flagship 5G SoC. The specific parameters have also been introduced to you in previous reports, so I will not repeat them here.

To be sure, the Tianji 1000 is a killer product for MediaTek to return to the high-end flagship market in the 5G era. From the author's point of view, this is not impossible. Because Tianji 1000 has the following characteristics:

1. High degree of integration.

According to the current technology, compared with the 4G intelligent terminal, the very difficult point in the industrial design of the 5G intelligent terminal is that it needs to add more communication antennas. If the rationality of the internal layout of the intelligent terminal is not solved through the technical level, it will directly lead to the increase of the thickness of the intelligent terminal. This is naturally what users do not want to see, so high integration has become a must in the design of intelligent terminal devices in the 5G era.

Tianyu 1000 integrates the world's leading 5G baseband M70, and is the first 5G SoC, in the world to integrate Wi-Fi 6 under the 7nm process. It not only solves the internal space problems in the design of 5G intelligent terminals through high integration, but also improves power consumption and performance.

2, efficient 5G communication capability.

The biggest advantage of 5G network over 4G network naturally lies in the efficient link speed. As a 5G mobile platform, network connection is of course a hard indicator of its quality. Phecda1000 has a download speed of 4.7 Gbps in Sub-6GHz band. It also supports 5G dual-mode dual-carrier aggregation, which is compatible with SA and NSA network standards. In addition, Phecda 1000 is the world's first dual-card dual-standby 5G SoC, that supports 5G+5G and 5G+4G, giving users more flexibility to choose the most appropriate solution between different operators.

3. AI performance.

Unlike before, the computing power of the AI has long been standard for smartphones. Tianyu 1000 as a 5G SoC, of course, there is also a strong AI computing power. In the design, the independent AI processor is still used-APU3.0, adopts 2 large, 3 medium and 1 small architecture, which has low power consumption and strong ability.

Encircling and suppressing the Middle Market-- Phecda 800 Series.

In the latest communication, MediaTek predicted the next step after the Tianji 1000 series. Although MediaTek does not disclose the specific product information of the Tianji 800 series, it is certain that this will be a 5G mobile platform targeting the mid-market, through it, smart terminal manufacturers can more quickly popularize 5G smart terminals to the mid-market.

MediaTek obviously has great confidence in the Tianyu 800 series, saying that the Tianyu 800 series is an excellent weapon for MediaTek to maintain its mid-range advantage and seize the 5G market. At the same time, facing the vast consumer market, covering more users, with a more excellent user experience, so that users can enjoy the leading value brought by 5G products.


2020, can we see an outbreak of MediaTek technology?

So far, we can see that MediaTek has made a product layout for the high-end, flagship market and mid-market. It is believed that in the first half of 2020, 5G smartphones will soon launch new 5G products suitable for mid-market prices. This is of great significance for the further promotion of 5G network.

At present, we can see that the first model equipped with Tianji 1000L is about to be put on the market, and its market performance will be the key to determine whether MediaTek can make a comeback this year. Subsequently, the launch of the Tianyu 800 series will further consolidate MediaTek's position in the 5G terminal market this year. All in all, 2020 will be a good opportunity for MediaTek. From the perspective of Tianyu 1000, MediaTek has seized a good opportunity, and the result depends on the specific performance of the product in the market.

If conditions permit, I believe that this year MediaTek will not only be able to fight a beautiful turnaround with Tianji Xin lie, but also completely change the stereotype that once existed in the minds of users.


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