Cook: resume production and operation as soon as possible, revenue will be affected, but safety is more important.

ByPerle Horgan 2020-02-19 2282

[gearbest News] Apple CEO Cook recently sent a memo to employees, Bloomberg reported. The memo says Apple is working hard to resume production and business activities, but Cook stressed that the health of Chinese employees and partners is the most important.

Apple CEO Cook

Cook said in the memo that many of Apple's businesses, including Apple stores and dealers in China, as well as the manufacturers of the iPhone, are currently unable to carry out normal operations due to the epidemic. As a result, Apple has been slow to return to normal, but will continue to push for a return to normal production and operations. In addition, because many stores in China are closing or shortening business hours, the decline in consumer demand for iPhone will have an impact on Apple's revenue targets and iPhone sales expectations for this quarter.

Foxconn plant

Earlier, Apple announced that it would temporarily close all its stores in mainland China until further notice. On the 14th of this month, Apple's official website showed that all five stores in Beijing will open for business on February 14. In addition, based on current hygiene and prevention considerations, all customers entering retail stores are required to wear masks and take their body temperature.

So for Apple, how much impact did the situation have on them during this period? It is reported that Foxconn, which makes 90 per cent of Apple's iPhone, has recovered only 50 per cent of its production capacity because workers are not returning to work normally. This also shows from the side that Apple's products have not been produced and shipped normally.

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