Global regional features / smartphone shipments: Samsung is stable and Nokia is not on the list.

ByDavita Bloemhof 2020-04-01 739

[gearbest News] A few days ago, market research firm Counterpoint released a report on the share of global feature / smartphone brand shipments in 2019. We can see from the report that Samsung is the "leader" of smartphones, ranking first in the share of mobile phone shipments in Europe, Africa and Latin America.


Samsung S20 series.

When it comes to smartphones, Samsung, Huawei, Apple, Xiaomi and OPPO are the best performers. In Asia, Huawei ranked first in the share of mobile phone shipments, accounting for 20%, followed by vivo, OPPO, Xiaomi and Samsung; in North America, Apple was the largest, with 44% of shipments, followed by Samsung, LG, Motorola and Alcatel; in Europe, Samsung ranked first in shipments, accounting for 32%, followed by Huawei, Apple, Xiaomi and OnePlus. In Latin America, Samsung ranked first in mobile phone shipments, accounting for 38%, followed by Motorola, Huawei, LG and Apple, while Samsung still ranked first in Africa, accounting for 25%, followed by Huawei, Tsinghua, iTel and Apple.


2019 global smartphone brand shipments (Tu Yuan Network).


2019 global regional functional mobile phone brand shipments (graphic source network).

ITel, HMD, Tecno, Samsung and Jio are the brands with the highest shipments (Tecno and iTel are all mobile phone brands under Shenzhen Voice Technology Company, while Jio is an Indian mobile phone brand). Samsung ranks first in feature phone shipments in India, HMD in Asia and Europe, Alcatel in North America and Latin America, and iTel in Africa.


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