Guo Mingchi: mobile phone brand and industry chain are facing three potential risks in the first quarter

ByHenrie Hinrichs 2020-02-04 613

2020 is just entering February, but what has happened makes the majority of netizens feel as if opening 2020 is not the right way. For the mobile phone industry, 2020 doesn't seem to be going so well. The mobile phone industry faces three potential risks in the first quarter of 2020, and shipments of Apple and Android brands may be lower than market expectations, according to a report released by Guo Mingchi, an international securities analyst at Tianfeng.

 
IPhone 11

Specifically, the three potential risks are as follows: first, mobile phone shipments in the Chinese market will be lower than market expectations. The decline in shipments during the Spring Festival has led to the formation of high inventory in the domestic market, while shipments for the whole of this year may be 15% lower than last year. Second, the contribution of 5G mobile phones to Android brand replacement demand is smaller than expected. Guo Mingchi believes that 5G does not create an innovative user experience, so even if the penetration of 5G mobile phones increases rapidly, it is difficult to reverse the trend; finally, iPhone supply is affected by the new coronavirus in the first quarter of 2020, shipments may be lower than expected.

 
Huawei Mate30 Pro 5G

It has to be said that the new coronavirus epidemic has had a profound impact on the entire industry, not just the mobile phone industry. It is hoped that we can win this epidemic prevention and control war in the shortest possible time and minimize the losses.


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