ByEward Castellanos 2020-02-05 1357
Guo Mingyi pointed out that the current iPhone supply chain affected by the epidemic will cause iPhone shipments to fall below expectations, and shipments in the first quarter of this year will fall by 10%, about 36 million to 40 million units. In addition, as it is uncertain whether the pneumonia epidemic will continue to affect the supply chain and consumer confidence in the future, Guo Mingyi said that it is not possible to predict iPhone shipments in the second quarter.
Hit by the pneumonia epidemic, Apple has previously announced the temporary closure of Apple Store stores in China. And not only Apple has been affected, other mobile phone brands' new product launches and listing plans in the first half of 2020 have also been more or less affected, and there is even news that some brand accessories cannot be supplied smoothly due to the impact of the epidemic.
Still, Apple is confident about the first half of 2020 and has asked relevant supply chain companies to achieve the goal of producing 80 million iPhone units in the first half of this year. Although the supply chain is currently affected by the epidemic, the epidemic will eventually pass and consumer demand will pick up.
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