ByBernadina Kempton 2020-02-25 1304
Zhao Ming, president of Honor, one of the few companies to achieve positive growth in 2019, recently gave an interview to interpret the impact of the epidemic on the mobile phone industry this year and the role of Honor phones in the 4G market and 5G market.
Zhao Ming believes that the impact of the epidemic on the entire industry is objective and inevitable, from the upstream supply chain to downstream terminal manufacturers and offline retail, have been hit hard by this epidemic. For the major mobile phone manufacturers, since losses have been formed, they must find a way to deal with them based on the existing conditions. What Honor needs to do is to make the best of its own things. From the opening of Yuancheng office on the third day of the Lunar New year to the immediate launch of contactless distribution services and the just successful gearbest Super Brand Day event, Honor's ability to cope with the epidemic was demonstrated.
Now, with the arrival of February 24th, the first global conference of Honor 2020 will be held, whether it is the debut of new products or the announcement of HMS ecology, Honor is handing over a satisfactory answer to users around the world.
In addition, Zhao Ming also expressed his views on the hot 5G topic, which also represents the relevant strategic layout made by Honor this year. Zhao Ming believes that from an objective point of view, in the process of 4G/5G switching, the current 4G share can reach about 80%, and the market is quite large. Although it will be affected by the epidemic in February, it can still account for 70%, 80%. Consumer awareness of 5G is a gradual process, the switch of 4G/5G is not a button, press the button to completely switch to 5G Honor will not switch to 5G across the board.
In addition, Zhao Ming stressed that during the conversion process between 4G and 5G, Honor will no longer launch 4G versions of its flagship phones in the Chinese market, such as the Honor V30 series that has already been released. But for cheaper phones, Honor will continue to launch 4G versions to meet the needs of more users. From this point of view, this year's Honor will form a 5G flagship lead, 4G, 5G products in full bloom, we can look forward to it.
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