ByJoscelin Self 2020-02-11 1905
According to the white paper, Huawei led the way in brand attention in 2019. Apple's brand is second in focus, but it is still far ahead of other brands in terms of data. The white paper is interpreted as: the Matthew effect in the mobile phone industry is further intensified, resources are closer to the six major manufacturers led by Huawei, and the life of minority brands is even more difficult.
This year is the first year of 5G, but Apple has not launched 5G phones, so when the wave of replacement comes, the outflow of Apple users is much larger than the inflow. Huawei and Honor phones are the preferred brands for Apple users, and the number of users flowing into Huawei phones far exceeds that of other brands.
Although Apple has a high user inflow, it has a higher user outflow, and the total number of users is already in a decline stage. At the same time, because of Apple's advanced configuration, Apple currently has the largest user ownership of the iPhone 6 and iPhone 6 Plus, launched in 2014, while Apple's largest inflow is not this year's flagship iPhone 11 series, but the iPhone X phone launched in 2018.
At present, Huawei mobile phone has the highest inflow / outflow ratio, which shows the continuous improvement of consumers' recognition of Huawei brand. 2019 is the first year of 5G, and Huawei also shines with its leading 5G technology. The 5G version of the Mate30 series has far more phones and searches than other 5G models combined, mainly due to the excellent performance of Huawei Mate30 series in the high-end market and 5G, which successfully turned Apple users into Huawei Mate30 series users.
According to the white paper, Huawei's Mate30 series is the most popular 5G mobile phone of the year in 2019, and it is also the best choice for consumers to buy 5G mobile phones.
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