BySigismondo Eisenhower 2019-08-19 561
IKEA has been continuing its efforts to further develop its product range and expand into new markets. The Swedish giant brand now rolled up its sleeves to make new breakthroughs in smart home technology. To do this, IKEA has announced that it will invest heavily in a new KE IKEA Home Smart uç business unit that has an end-to-end responsibility for its evolving smart device portfolio. IKEA, which visits 780 million people every year, will also be able to serve as a wake-up service for residents like Google and Amazon with its new smart assistant.
IKEA has announced that it has decided to invest a significant amount of money to accelerate this new initiative. In addition, the company said that the biggest business after opening the KE IKEA Kids ”unit was the Smart Home Smart” unit, which will produce smart home technologies. This new unit is led by Björn Block. Block is also part of the staff of more than 10 units such as lighting, lounge and work space, textile, kitchen and dining units of IKEA.
IKEA's passion for smart home technologies came in 2015 with the introduction of tables and lamps that can charge Qi-compatible phones wirelessly. Over time, the company has grown this passion, October 1, the first smart lighting in the United States will sell. IDC predicts global sales of approximately 830 million smart home devices in 2019. In 2023, this number is expected to rise to 1.6 billion. Therefore, the company's idea of entering smart home technologies is not surprising.
The Home Smart unit will work in partnership with all departments within IKEA and will guide the digital transformation of IKEA's product range, I IKEA said. IKEA is looking forward to offering smart products to many people.
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