India iPhone shipments grow 41% due to iPhone 11 and iPhone XR

BySergio Casarez 2020-02-07 814

According to foreign media reports, Counterpoint Research said in a report that Apple's fate in India has been "completely changed." The report estimates that shipments of iPhone in India rose 41 per cent year-on-year in 2019 because of the popularity of iPhone XR and iPhone 11.

 
IPhone XR

It is reported that the, iPhone XR is the best-selling smartphone in the "ultra-high-end" category, ahead of Samsung and OnePlus phones, and iPhone 11 sales are also good. According to reports, India defines "ultra-high-end" as selling for more than 45000 rupees or $634 (about 4421 yuan). Counterpoint said that active price promotion is the key to Apple's success.

 
IPhone 11

Apple was the fastest-growing high-end smartphone brand in 2019, with shipments up 41 per cent year-on-year as iPhone XR cut prices several times throughout the year, the report said. The iPhone XR is also the No. 1 ultra-high-end smartphone in India, followed by Samsung Galaxy S10 + and OnePlus 7 Pro. In addition, the release price of iPhone 11 is lower than last year's iPhone XR, which also contributed to the growth of iPhone shipments in India.

Overall, high-end smartphones sold well in the Indian market in 2019, but Apple's 41% growth exceeded the industry's 29% growth and exceeded Samsung's 24% of ultra-high-end phone sales, according to reports. Counterpoint predicts that iPhone shipments in India will grow further this year.


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