India's 2019 Q4 smartphone market ranks first in shipments of 39 million Xiaomi.

ByAnderson Spaventa 2020-02-04 1323

[gearbest News] Market research firm Canalys recently released a report on the Indian mobile phone market, which shows that the Indian smartphone market grew by 14% in the fourth quarter of 2019, with a total shipment of 39 million units. Smartphone shipments in India rose 8 per cent to 148 million units for the year. Among them, Xiaomi's market share reached 29%, with shipments of 11.2 million units, an increase of 13%. At the same time, Xiaomi has topped the Indian market for 10 consecutive quarters. Shipments for the whole year reached 42.9 million.

Zhou Shengzi, president and chief financial officer of Xiaomi International, said in an interview with the media that Xiaomi insists on doing business in any country with a high degree of localization. In the Indian market, 90 per cent of Xiaomi's handsets are made locally and 95 per cent of its employees are women, helping to boost local female employment.

Adwait Mardikar, a research analyst at Canalys, said the long-term development prospects of smartphone suppliers locally will depend on the speed at which telecoms companies invest in 5G and manufacturing in India, as changes in import tariffs on parts will affect profitability, thereby affecting OEM's product portfolio and pricing. Meanwhile, Canalys expects the Indian smartphone market to grow by 8% to 160 million units by 2020.

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