IPhone shipments finally ushered in double-digit growth! Understand the law of true incense.

ByMichel Turek 2020-01-10 2015

[gearbest News] 2019 is a thing of the past, and the smartphone industry has grown rapidly over the past year. Recently, the China Academy of Information and Communications released survey data showing that Apple ushered in a sharp increase in shipments in December 19. Apple's shipments in China rose 18.7% year-on-year in December to about 3.18 million units.

The end of the year is an excellent sales node for a hardware manufacturer. Apple launched three new phones in the iPhone 11 series this year, and the Pro version still maintains the strategy of high price and high configuration. In sharp contrast, iPhone 11 is super-high cost-effective. As a hardware tough, affordable iPhone,iPhone 11 series has become the biggest contributor to Apple's sales.

China shipped fewer than 30 million smartphones in December, down 13.7 per cent from a year earlier, according to data. In this environment, Apple has made iPhone 11 the star product of major promotional festivals by means of 24 interest-free installments and price cuts, and handed in a perfect report card at the end of 2019. I wonder what Apple's layout is for the 5G era, and whether it can continue to maintain this momentum.

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