Kindle provides Chinese users with continuous innovation and multi-dimensional enhancement of digital reading experience.

ByRaleigh Pothier 2020-02-27 193

[PConline News] Reading is the gene of Amazon, and Amazon Kindle has a long-term commitment to the Chinese market. Through innovative devices and rich e-book content and services, Kindle is committed to providing the best digital reading experience for Chinese readers.

Since entering the Chinese market in 2013, Kindle e-readers have been favored by many Chinese users. In the past 2019 years, Amazon continued to release new products of Kindle e-book readers in China at the same time as the world, and launched a variety of devices such as Kindle Youth Edition, new colorful Kindle Paperwhite Classic Edition and new Kindle Oasis Premium Edition, bringing the newly upgraded Kindle family to Chinese users. At the same time, Kindle also has full insight into the reading needs and preferences of Chinese users, and has launched many localized innovations tailored to Chinese users, such as the body color matching of the Chinese market, the gift box sets and protective case accessories released in cooperation with Chinese well-known creative IP, and so on. Through these innovative measures, Kindle hopes to promote the continuous extension of the reading trend and stimulate the public's enthusiasm for reading.


While establishing the quality benchmark of electronic reading equipment, Kindle also makes continuous efforts in content and service to build a complete digital reading experience for Chinese readers.

Selection of more than 700000 e-books to create a personal library.

Kindle China e-Bookstore was launched in December 2012, and currently provides users with more than 700000 Kindle e-book selections, including novels, literature, economic management, social sciences, science and technology, children, imported original best-selling books and domestic and foreign masterpieces such as Jin Yong, Zhang ailing, Liu Cixin, Haruki Murakami, Keigo Higano, Garcia M á rquez and other famous works at home and abroad.

Through close cooperation with hundreds of Chinese publishers, Kindle aggregates high-quality resources in the industry and makes use of Amazon global resources to present a large number of new books to Chinese readers for the first time, including many exclusive premiere boutique bibliographies, which are widely praised by Chinese readers. In 2019, a number of film and television adaptations based on popular IP have aroused heated discussion. After watching it, many viewers bought the original works at the Kindle e-bookstore, hoping to learn more about the details of the story, including Liu Cixin's "wandering the Earth", Ma Boyong's "12 hours in Chang'an" and A Nai's "all good". These works have all entered the top 20 of the 2019 Amazon China Kindle annual paid e-book bestseller list.

Inheriting classics is also an important mission of Kindle. Countless words that have stood the test of the times coruscate new strength through digital technology carried on Kindle. For example, the work "the ordinary World" by Lu Yao, a famous writer and winner of Mao Dun Literature Prize, has aroused extensive and profound social repercussions since it was first published in 1986, which has inspired many young people to move forward. The Kindle e-book version of the book became popular again after it was launched in Kindle China e-bookstore in March 2019, ranking ninth on Amazon's 2019 Kindle annual list of new books in China. In addition, 32 years after the publication of the paper book, the Norwegian Forest, a classic bestseller by well-known Japanese writer Haruki Murakami, finally landed on Kindle, in July 2019 to enable e-book readers to follow Murakami's brush strokes and recall the lost youth and that unforgettable love. In addition, including M á rquez's "Love during Cholera", Agatha? Christie's "No one survived", the classic literary works "the Kite Runner", the economics and management books "Poor Dad and Rich Dad", the psychology reader "Genius on the left and the Crazy on the right", and the social science masterpiece "Global General History" have also been loved by the majority of readers for a long time, and have become the "regulars" of the annual Kindle e-book list. In 2019, Peter? Watson's "ideological History of the 20th Century: from Freud to the Internet", sci-fi masterpiece "Galaxy Battle", suspense literature "password on the River during the Qingming Festival: conspiracy and destruction hidden in ancient paintings", "Biography of Einstein" and many other excellent bibliographies are also available to readers in a new digital way through the exclusive debut e-book version of Kindle China Electronic Bookstore.

At the same time, as a pioneer in the digital reading industry, Kindle continues to promote the development of paper and electricity synchronization in China's publishing industry. Among the top 10 works in the 2019 Amazon China Kindle Annual Book list, Frederick Pierucci's American Trap, Ma Boyong's Daming under the microscope, Anthony Horowitz's Magpie murder and Mai's Life Sea are all released simultaneously. Kindle e-books have the advantage of reading immediately after purchase, which saves the time spent on logistics and transportation of paper books, and is favored by many fans. There are also many readers who love their works and buy paper books as collections after reading Kindle e-books. The simultaneous release of paper books and e-books allows readers to enjoy new books in diversified ways, and at the same time, it can also promote the healthy development of the book publishing industry in the long run.

The rights and interests of Kindle Unlimited have been upgraded, and the column "time-limited and Free Reading" has been launched.

Since the official launch of Kindle Unlimited (KU) e-schoolbag monthly service in the Chinese market in 2016, Kindle has continuously expanded the content of KU e-books according to the needs of readers, providing Chinese readers with more abundant lending options. The total volume of KU e-books has increased to more than 150000 volumes, including best-selling books of literature, economic management, social science and imported original editions, as well as domestic and foreign famous works such as Haruki Murakami, Keigo Higano, Agatha Christie, Feng Tang, Wang Xiaobo and so on. Since August 2019, KU e-schoolbag monthly service has launched a new 24-month subscription plan based on the original price of 118yuan / year. The discount price is only 160yuan, as low as 0.22yuan / day. When subscribing to KU services, users' payment methods are becoming more and more diverse. At present, Kindle users can purchase automatic renewal KU services through Wechat's secret-free method, and enjoy free lending services without interruption.

More than 150000 selected Chinese and English e-books for KU users include both readers' favorite bestsellers and many enduring classic bibliographies. In order to further meet the diversified reading needs of readers, the KU e-schoolbag monthly service also launched the "time-limited and Free Reading" column since August 2019, launching dozens of popular new books every month, and KU users can read them indefinitely in that month without paying extra fees. The column of "time-limited and Free Reading" updates the book list on the 1st of each month, constantly providing readers with fresh reading content. The list of "KU time-limited and Free Reading" in January 2020 includes "the Art of looking at people", "sparkling Life", "Forensic Qin Ming: silent testimony", "Harvard Classic negotiation course", "controlling habits" and "corpse Whisperers" and other books that have attracted wide attention in various fields in the past year for readers to choose from.

Kindle reads WeChat Mini Programs online and easily tries to read best-selling books.

In order to make it easier and faster for users to read, Kindle has been exploring the development and construction of more reading platforms, including Kindle Reading WeChat Mini Programs, which was officially launched in September 2019. Users can read Mini Program through Kindle to view sample Kindle e-books directly on their mobile phones and try to read best-selling books. Some of Mini Program's bibliographies also include a "recommended book" function to help users better understand the content of the book.

In the Kindle reading Mini Program trial, users can set the font size according to their preferences, or switch to night mode at any time. "it is better to be happy alone than to be happy all over the world". If users encounter favorite books, they can share the book list with their friends anytime and anywhere to share the fun of reading. At present, there are time-limited exclusive benefits for new users. After completing registration through Kindle, you can get 10 yuan Kindle e-book voucher and one-month Kindle e-schoolbag monthly service experience.

With rich reading functions, Kindle family products are widely favored.

The Kindle e-book reader is designed for reading, and each Kindle device contains rich and innovative reading functions. These functions start from the actual needs of users, solve the pain points of traditional reading, and provide users with an immersive reading experience at the same time.

Since the first generation of Kindle e-reader came out in 2007, Kindle has never stopped the pace of innovation. Kindle has the same vision around the world, that is, any customer can get a book they want to see within 60 seconds. This is also the driving force of Kindle's continuous innovation. Nowadays, more and more readers fall in love with the digital reading experience through Kindle. Kindle will also continue to let more Chinese readers enjoy the endless fun of reading through innovative devices and rich e-book content and services.


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