Number one again! The Apple brand takes 71% of the revenue from the real wireless headset industry

ByEthelind Lissy 2020-01-17 1613

Today, market research firm Strategy Analytics released a headphone market statistics. The data show that in 2019, the revenue of the Apple brand accounted for 71% of the total industry revenue, ranking first in the true wireless headset market.

 
AirPods

The data is highly reliable. According to previous market research reports, 60 million Apple-branded AirPods headphones were shipped in 2019, accounting for almost 2/3 of the true wireless headset market. Apple's earnings in the headset market rose by more than 200% in 2019 compared with the same period last year, according to Apple.

Apple's true wireless headphones have so far released three generations of products, namely, AirPods, AirPods II and AirPods Pro. AirPods alone accounts for 50 percent of these three products.

 
AirPods Pro

However, some analysts pointed out that Apple's revenue of true wireless headphones ranks first in the industry, and shipments are not necessarily the largest in the industry. In fact, there is some basis for this argument. Although AirPods is deeply loved by consumers and the market sales are very hot, its market revenue ranks first and has a lot to do with its pricing. Apple's first-generation AirPods was priced at more than a thousand yuan, and after the release of its third-generation product, AirPods Pro, the price was as high as 1999 yuan.


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