ByCynde Trombly 2020-02-18 1793
Sony described the patent as "a system that converts TV commercials into interactive online video games." As shown in the patent map, when users are watching their favorite TV series, there is suddenly an advertisement for McDonald's hamburger. as long as the user stands in the living room shouting "McDonald's" with both arms, just like the basketball referee announces that the score is valid, the advertisement will be closed automatically. users can go on to watch TV programs.
Sony's new patent.
At first glance, the patent seems a little stupid, but when you think about it, Sony is still very resourceful. Although it skips the advertisement, the method of saying the brand name allows users to take the initiative to strengthen the brand memory, which is better than watching the advertisement directly. It not only shortens the time for users to watch advertisements, but also achieves better advertising results, which can be said to kill two birds with one stone.
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