The 2020 mobile phone circle is "difficult at the beginning"| we have to watch the new phone launch at home

ByGraig Panayotou 2020-02-07 1626

"the rhythm of the new product is a little disrupted and is being adjusted." This year, the mobile phone industry will be more difficult, the Chinese market has two major problems of supply and demand, need to rely on the following efforts to make up for the recent losses. " Lu Weibing, head of Redmi brand, said on Weibo on Feb. 2.

 

Under the influence of the spread of the new coronavirus, almost the whole industry did not get off to a good start in 2020, and the mobile phone industry was also not spared. The most obvious thing is that smartphone sales will fall off the cliff, which is not the cruelest news-new phones that are due to be released in the near future will have to reconsider their release date. Delayed release, delayed listing and other adjustment actions, it is hard to imagine what kind of potential impact.

The arrow has to be fired, maybe it is wise to take it one step at a time. Therefore, recently, there are rumors in the industry that a number of manufacturers are considering the form of online press conferences, including Xiaomi, Red Magic, Honor and Blackshark. So do we really have to watch the launch of the new machine at home in 2020, which is "difficult at the beginning"?

Xiaomi 10- the first flagship of the digital series released online?

As early as the year before the outbreak, we knew that a large wave of new phones would arrive in February, including some big flagships, such as the Samsung S20 series. But Samsung will hold press conferences abroad, so it will be largely unaffected. But it was reported earlier that Xiaomi plans to launch the Xiaomi 10 series ahead of Samsung's S20 series launch in order to grab the launch of the Snapdragon865. The accuracy of the news remains to be verified, but Xiaomi's original plan to release the Xiaomi 10 series in February should be close.

 
Xiaomi 10 rendering

Unfortunately, this flagship, which is vital to Xiaomi, has run into extraordinary times. At present, no mobile phone manufacturer will hold an offline event, let alone a large press conference attended by thousands of people. According to sources, the Xiaomi 10 series of press conferences have been basically determined to be held online. This is a helpless move, not to mention the fact that the press conference is a gathering activity currently prohibited, how to ensure the safety of so many employees, rice noodles, media, dealers and other attendees? I'm afraid no one can stand up and guarantee this question.

In short, the Xiaomi 10 series is likely to be the first flagship Xiaomi digital series to be released online. Although less of the grand offline press conference, but enough to impress everyone.

New phones may be online in February, MWC2020 is an exception

Affected by the epidemic, Xiaomi is far from alone in having to change its plans for the release of new aircraft. we expect that at a time when the development of the epidemic is still unclear, the new phones originally released in February and March, especially in February, are likely to meet with you online. Of course, it is not impossible for some manufacturers to take delayed action. As a result, in addition to the Xiaomi 10 series, popular flagship phones such as Samsung S20 series, OPPO Find X2 and Meizu 17 all have various variables, and students who have been waiting for a long time may be a little disappointed.

 
MWC2020 is coming

However, MWC2020 will be held as scheduled from February 24 to 27. Even if the domestic media go to the scene to participate in the release activities are still uncertain, but the exhibition site release activities will not be affected. Therefore, when the domestic new plane press conference is cancelled, we can also turn our attention to the shining stage of MWC2020.

The only mobile phone manufacturers that have been announced are vivo, Motorola, Nokia, Sony and so on.

 
The third generation of vivo APEX concept phone will be released

Vivo will hold a press conference with the theme of "Zhiqi Future" on February 23-24, when the third-generation vivo APEX concept will be unveiled. With the amazing preparation of the previous two generations of products, the new generation of vivo APEX concept machine will be more anticipated. Motorola, which has not entered everyone's field of vision for a long time, will launch a new flagship Snapdragon865 product on February 23-Motorola edge+, the biggest feature of Motorola's mobile phone is the addition of a stylus. HMD plans to launch four Nokia smartphones, in addition to Nokia 8.25G, Nokia 5.2g and Nokia 1.3s, and a new line called "Original", which sounds mysterious; Sony is expected to launch its first Xperia 5G flagship phone, the Snapdragon865 and 6.6inch 21:9 4K HDR OLED screen will be an exciting match.

Don't forget that Huawei's new Mate Xs folding screen phone has also been confirmed to be released on MWC2020. The phone will be upgraded to Kirin 9905G and optimize hinge design and folding screen. Another rare new model of the Find series, the OPPO Find X2, may also be displayed at the exhibition, or some new technologies may be revealed in advance.

A little less exciting, a little more safe

Just like a concert, the live and live viewing of a mobile conference is a completely different experience. Being able to witness the birth of a new plane in person is an unforgettable experience for many people. Even editors like me, who have been to countless press conferences, will yearn for the live stage even more.

 
Offline mobile phone press conference

For the mobile phone manufacturers themselves, the significance of the offline press conference is self-evident. An offline press conference, although it will cost a lot of time, manpower and money, but the result is definitely worth it. For example, the audience will be more impressed by some surprise sessions set up at the press conference, so that they will not forget the moment when the speaker removed the phone from the TV screen at the, vivo NEX 3 launch. In addition, the offline press conference gives people the feeling of multi-dimensional audio-visual touch, which will also enhance the audience's awareness of the product, thus playing a communication effect through some memory points at the press conference.

Compared with the live online press conference, the offline press conference is undoubtedly more exciting. However, in view of the current special circumstances, security is always the first element that we have to consider. What if it's less exciting? safety is the top priority.

In other words, after so many years of development, the ability of domestic mobile phone manufacturers in Internet communication is obvious to all. Will the online press conference really be as boring as imagined? I don't think so. On the contrary, such a special form of release may give birth to unexpected brains, which depends on the strength of the manufacturer. It is worth mentioning that both Xiaomi and Honor have basically confirmed that they will hold an online press conference, and the first contest in 2020 will be decided from the online press conference.

If winter comes, can spring be far behind?

In the past two years, it is generally believed that the growth of the global smartphone industry is stagnant or even negative, marking the cold winter of the industry. Now the advent of the new pneumonia epidemic, for the domestic smartphone industry is tantamount to making things worse, the cold winter is coming. How to survive in this extreme climate is an urgent problem for some manufacturers. And those in the front end of the industry manufacturers are also under great pressure, a poor move is likely to fall.

Difficulties and hardships make you successful. The four seasons will eventually reincarnate, and the best part of winter is coming, which means that spring is close at hand. At present, we can only hope that the mobile phone industry and even China can win this "war plague"!


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