The first Anniversary of iQOO Mobile phone: what are the achievements of persistence from 0 to 1?

ByAnton Telford 2020-03-09 623

On March 1, 2019, as a domestic big brand, vivo's first sub-line brand iQOO was officially born. "born strong" is its slogan and determination, and the top hardware configuration is an important weapon to overcome difficulties. And the unprecedented high cost-effective, has become the "first shot" of iQOO in the market. When Qualcomm Snapdragon855 processor, 12GB+256GB super-large storage combination, 4000mAh large battery, 44W ultra-fast flash charging technology, with a price starting from 2998 yuan, we know that iQOO will be another "innovator" in the mobile phone industry.


In the twinkling of an eye, it was 2020, and iQOO 3 arrived as promised. The same tough configuration, the same pole high cost-effective, the same professional game optimization. IQOO 3 is a stable and surprising product, it still continues the basic goal of "born strong", but also let us see the ability and determination of iQOO to keep pace with the times and continuous innovation. The excellent market performance after the launch of the machine is also the best evidence of iQOO's persistence in its heart: by 11:00 of the first sale, while iQOO 3's entire network sales exceeded 100 million yuan, it won three crowns in one fell swoop: sales of gearbest phones in the price range of RMB 3000, double champion in sales, Tmall platform industry single product sales champion, SUNING Android phone 3000 + price range sales double championships in one fell swoop.

The flagship battle has begun in 2020, and the entire market has been hit by the epidemic this year. IQOO 3 must have made up his mind when he chose to enter the stadium at this time. In fact, in terms of product power, iQOO 3 does have hard capital. Leaving aside the 2020 flagship must-have Snapdragon865 processor, 5G dual-mode and support for n1/n3/n41/n77/n78/n79 and other bands are enough to give iQOO 3 a lead in the 5G flagship field.


In addition to the processor and network band, not to mention the "golden combination" of iQOO 3 LPDDR5+UFS 3.1 flash memory makes it a full-fledged flagship model. Finally, coupled with the 55W ultra-fast flash charge, as well as the KPL official certification of the game optimization, it can be said that iQOO 3 is an all-round, unbiased high cost-effective choice. As the masterpiece of the first anniversary of the birth of the iQOO brand, iQOO 3 plays a good role as a connecting link between the preceding and the following. As Feng Yufei, president of iQOO, said in an exclusive interview, the core of iQOO is to make products well on the premise of integrating various channels and based on the communication between people and consumers.

A strong man is born, and he is born extraordinary.

The first generation of iQOO, released on March 1, 2019, is a "strong enough" product. Even with the strong support of vivo, iQOO still faces the challenge of fragmentation in the mobile phone industry. Fortunately, the iQOO phone lived up to expectations, fired its first shot with its powerful hardware and jaw-shattering super-high cost-effective, and made fans and passers-by remember its name firmly.


Just when everyone thought that iQOO had decided on the high-end flagship, a model iQOO Neo with a "sub-flagship" chip Snapdragon845 was born. At the time when Snapdragon855 could not be mass produced, iQOO told everyone with a iQOO Neo that sells for only 2099: we are professional in the ratio of performance to price. The price of the mid-end machine and the performance of the flagship, iQOO Neo have once again become the stars of the whole industry.


2019 is the first year of 5G, and the related technology is developing rapidly, so the mobile communication industry should keep up with it quickly. At this time, iQOO launched the iQOO Pro 5G in time, which is equipped with Qualcomm Snapdragon855Plus processor and supports the high-speed 5G network of the three major operators. As the first 5G model of the vivo series, it can be expected that the first 5G model is carried by the iQOO, which further confirms the identity of the flagship and technology of the iQOO series. One year into the army, iQOO in the third quarter of 2019 has become the Chinese market TOP7, has made very dazzling achievements.

From 0 to 1, the product is king.

According to Feng Yufei in an interview, in the past year, iQOO is one of the fastest growing new brands in China in terms of the speed of development. No matter from the product positioning, the actual results and expectations of the user population are basically the same, and more and more clear, indicating that this path is right. "cool guests" in the eyes of iQOO is an uncompromising performance beast, passers-by in the eyes of iQOO mobile phone is a very cost-effective and wise choice. It can be said that the user circle layer that iQOO used to be relatively minority ushered in further expansion through the word-of-mouth effect.


As the flagship of iQOO at the beginning of the year, iQOO 3 further broke down the barriers between various user groups, spoke with products, and won the love of more users. IQOO 3 is a model with "iQOO features": Qualcomm Snapdragon865 5G processor, LPDDR5+UFS 3.1, Super FlashCharge 2.0, carbon fiber VC liquid cooling system, KPL optimized game mode. These are the military medals of iQOO and the necessary weapons to overcome difficulties.


It is true that strong performance is on the one hand, but if you want to improve the user experience, omni-directional optimization is necessary. As Feng Yufei said: performance is really what we care about. I think we pursue performance and technology experience rather than cost performance. So we will continue to lead the top configuration in these industries. Having a tiger in your heart is just the foundation, and you also need to have the taste and control of sniffing roses. These are the secrets that iQOO 3 is deeply loved by users.

At first, iQOO phones were positioned as geek players, who were the most "knowledgeable" but also the most "picky" users. But now iQOO relies on the product strength, in unceasingly expands the user circle layer. Excellent appearance design, strong hardware strength, coupled with a very cost-effective price, iQOO 3 has become the preferred brand for more people to change machines. Especially in the current situation affected by the epidemic, consumers do not have strong power to change their phones, and 4G and 5G models are not connected. IQOO 3 undoubtedly provides users with a more secure and cost-effective choice.

There is a long way to go to lay out the future.

In order to further expand the market and user groups, iQOO is also making strenuous efforts to open offline sales channels. According to Feng Yufei, at present, there is an independent department responsible for iQOO offline operation, there will be more than 20,000 external sales outlets. And the point of sale is concentrated in the first-and second-tier stores, which will not conflict with vivo. In the future, the online and offline channels of iQOO will become a "mutual support" relationship, constantly strengthening communication and exchange with consumers, so as to develop more and better products.


When talking about the future development direction of iQOO, Feng Yufei made it clear that iQOO phones will gradually be separated from vivo, and in the future, there will be three brands: vivo, iQOO and NEX, each serving their own consumers independently. As a new brand, iQOO has achieved very good results over the past year. As the saying goes, everything is difficult at the beginning. "compared with being from 1 to 100 and from 0 to 1, it is the most difficult part," Feng Yufei said. This year, iQOO passed the "test of life and death", but fortunately, he went the right way. Feng Yufei is very optimistic about the future. He believes that although there is still a long way to go, it is of great significance. We also believe that such a brand with attitude and technology will go further and stronger.


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