ByGoraud Mazanec 2019-06-22 1493
Xiaomi Mi Max series is Xiaomi's main large screen model, the series almost cross-border to the tablet field, after the launch of the product is still a lot of people like, but some people complain.
As a large screen model should have provided better audio and video and game performance, but whether Xiaomi Mi Max 2 or Xiaomi Mi Max 3, configuration is more or less inadequate, many people probably expect Xiaomi Mi Max 4 release, at least get a Snapdragon 7 series chip big screen model.
Another Xiaomi Mi Note series was originally in line with the Xiaomi digital series, but also focused on the big screen market, but then came to Xiaomi Mi Note 3 became the second flagship positioning, product specifications lower than the same generation Xiaomi Mi 6. And by contrast, the screen is getting smaller and smaller, and it seems a little awkward. In fact, no matter which brand, if encountered such a situation, probably do not know how to deal with.
In fact, although the demand for large screen mobile phones is very high, the market is still relatively minority. Apart from Xiaomi, only Huawei and Honor are running the market. A few products filled the market and soon began to cut prices. However, Huawei is the number one domestic brand by shipment, and the product line has reached the point of no dead corner coverage. From the point of view of Xiaomi, it is really better to focus on the larger product line.
Lei Jun said publicly yesterday that Xiaomi mobile phone product line has been initially combed, the future is divided into Xiaomi and Redmi two lines. On the Xiaomi product line, only Xiaomi digital series, such as Xiaomi Mi 8, Xiaomi Mi 9 and future models, and Xiaomi Mi Mix series will also be retained, on the basis of which a CC series has been added for young people. Models other than these are likely not to be the focus, or even cut down directly. It has also made it clear that there are no plans to launch Max and Note this year.
As for Redmi, it will focus on the e-commerce market in the future, that is, it will basically be purchased through Internet channels, while Xiaomi will focus on new retail, that is, in addition to the middle and high end of the market, it will also focus on offline sales channels. At the same time, the Redmi series also retains only six models, and the future models may be the follow-up upgrades of these six models, and will not be expanded again.
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