Founded in 2010, Xiaomi is a Chinese electronics company selling smartphones, TVs, and other digital products all around the world. The mobile phones manufactured by Xiaomi are delivered with MIUI firmware.
After the release of its first-ever smartphone Mi 1 in 2011, the company has gained traction from consumers all over the world, mainly because of its strong specifications and budget smartphones.
The company adopted an aggressive marketing strategy and introduced a new smartphone model each year, ever since its launch. In the year 2014, the market share of the company increased to 14%, while surpassing Samsung as the Number 1 smartphone vendor in China. The reason why Xiaomi was able to gain an increased amount of market share was due to its innovative business model and top of the line product offering.
One interesting fact about Xiaomi is the way they go about the branding of the same smartphone differently for different markets. Xiaomi renamed the Mi CC9 Pro global version as the Mi Note 10 and Redmi K20 global version as Mi 9T.
The Mi CC9 and Mi Note 10 have the same specifications and are the same in terms of design as well. Even Redmi K20 and Mi 9T are the same. However, the branding of these phones is different.
One of the key reasons behind the different branding and marketing of this smartphone is that the European and American people are more familiar with the Xiaomi Mi series rather than Redmi. Whereas as in China and India, people are more familiar with Redmi.
When it comes to global brand positioning, Xiaomi Mi is better known by most people as compared to Redmi. Though the Redmi brand is part of Xiaomi today, most of the people around the world consider Redmi as a separate brand and thus have a lesser brand value.
Apart from this, in 2014 - Xiaomi paid 3.6 million dollars to buy their current domain name – mi.com. The company was looking to expand into other markets out of China and believed that pronouncing Xiaomi would be difficult for people outside of China. As a result of which, the replaced xiaomi.com with mi.com and paid a whopping amount of $3.6 million.
Xiaomi has released its smartphones under the branding of the different series names – Mi, Redmi and POCO. The Mi Series is built for heavy users with better processor and speed capabilities. The Mi series falls under the high-end smartphones category in the Xiaomi portfolio. Mi series smartphones come with metal design and a high-quality camera while offering a faster software update to their users.
On the other hand, the Redmi series is built for casual users with lesser specifications as compared to the Mi series. In terms of design for the Redmi Series – the material used is not costly and premium. In simpler words, Redmi is more cost-friendly series, whereas Mi is made for premium users. Some of the well-known devices under each of these series are as follows.
1.Mi Series: Mi 6, Mi 8/8 SE/8 EE/8 Lite/8 Pro, Mi 9/9 SE/9T/9T Pro/9 Lite
2.Mi Note Series: Mi Note 3, Mi Note 10
3.Mi MIX Series: Mi MIX 2S, Mi MIX 3, Mi MIX Alpha
4.Mi Max Series: Mi Max 2, Mi Max 3
5.Mi A Series: Mi A1, Mi A2/A2 Lite, Mi A3
6.Redmi Series: Redmi 5/5A/5 Plus, Redmi 6/6A/6 Pro, Redmi 7/7A, Redmi 8A
7.Redmi Note Series: Redmi Note 5/5 Pro, Redmi Note 6/6 Pro, Redmi Note 7/7 Pro, Redmi Note 8/8 Pro
8.POCO Series: POCO F1
Mi series offers the flagship models of Xiaomi Smartphones with a high performance-to-price ratio. On the other hand, Mi Note series offer larger screen size and improved specifications as compared to Mi Note Series. The Note series models are priced at a higher price as compared to Mi Series.
The Mi MIX series features full-screen smartphones with cool technology. MIX series was the first set of smartphones that came with a full-screen display. The configuration of these phones is also similar to those of flagship models. The price of Xiaomi MIX series is on the higher side. On the other hand, the Max series offers a super large screen with extra battery power. The configuration of this series is middle end range and is priced at a lesser price as compared to MIX series.
Redmi series is built for casual users with lesser specifications as compared to the Mi series. This series if for people who do not want to spend more than $150 on their smartphone devices. Just like the Redmi series, the Redmi Note series is also for casual users. The Note series is regarded as the business model. The price for all the Redmi series phones are lowest as compared to different Mi Series models.
Among all these different series available from Xiaomi, Mi series, Mi Note series, Redmi and Redmi Note series are the most popular among buyers around the world. The Mi series being the flagship series is most preferred by premium buyers, whereas the Redmi series is preferred by casual buyers who do not want to spend much on their smartphone devices.
Price Range Table:
|Xiaomi Series||Price Range|
|Mi Series||$150 - $400|
|Mi Note Series||$500 - $600|
|Mi MIX Series||$400 - $700|
|MI Max Series||$300 - $400|
|Redmi Series||$80 - $150|
|Redmi Note Series||$150 - $300|
Time and again you might have seen that smartphone vendors make use of words such as Pro, SE, Lite, Plus, and EE. These words indicate that one model of the phone is built with heavy specifications, while the other model is built with lesser specifications in comparison.
For example, in the above Redmi Note Series, you can see Redmi Note 5/5 Pro. The Redmi Note 5 comes with a single camera, Bluetooth 4.2, Snapdragon 625 and 4GB of RAM. Whereas, the Redmi Note 5 Pro comes with the dual back camera, Bluetooth 5, Snapdragon 636 and 6GB of RAM. The differences are clear. The Pro version of the device has better specifications, while others have lesser specifications in comparison.
The same goes for other suffixes such as SE, Lite, EE, Plus. SE stands for Special Edition and EE stands for Explorer Edition. You can think of the SE series as the entry-level Mi phones and the EE series as the high-end premium quality smartphone series. For instance, Mi 8 SE supports facial recognition but Mi 8 EE supports iPhone like 3D Face ID. Mi 8 EE is the first Android phone to adopt this technology. Moreover, Mi 8 SE offer rear-mounted fingerprint technology and the Mi 8 EE comes with in-display fingerprint sensor.
Similar, Lite stands for a lighter version of Pro. It comes with downgraded specs and will be available for a low budget in comparison to the Pro version. Whereas Plus means additional specs as compared to the regular version. These additional specifications could be in camera, hardware, built quality, speakers, or anything else. This will be available for a higher price as compared to the Pro version.
Android is an open-source software that smartphone vendors can use and alter as required to build a new ROM based on Android. The Xiaomi modified ROM is known as MIUI. In other words, Android is an OS and MIUI is a firmware that is customized for Android. The customization does not change the internal working of the Android OS.
The only difference visible is with the user interface. The MIUI has a better interface as compared to unmodified Android OS. The MIUI 11 is the lasted version that offers improved performance and speed.
As a part of the Xiaomi ecosystem, Xiaomi has invested in several local startups and sub-brands to create its ecosystem. In other words, you think of Xiaomi Mijia as a sub-brand of Xiaomi, which is concerned with the development of products for home automation.
On the other hand, Xiaomi Youpin is an e-commerce platform whereas different gadgets of the Xiaomi ecosystem are sold to people around the world. You can think of Xiaomi as a parent company that invested heavily in different local brands and startups.
Xiaomi Mi 9T (Redmi K20) comes with Qualcomm Snapdragon 730 and 6.39 inches with a resolution of 1080 x 2340 pixels. It has a triple camera set up of 48.0MP + 13.0MP + 8.0MP and a pop-up front selfie camera of 20.0MP. Equipped with 4000 mAh capacity, the device runs on the Android 9.0 operating system and MIUI 10. Xiaomi Mi 9T is available for only $329.99 on Gearbest.com.
Xiaomi Mi Note 10 (CC9 Pro) comes with Qualcomm Snapdragon 730G and 6.47-inches with a resolution of 1080 x 2340 pixels. It has a Penta-camera setup of 108MP primary camera, 20MP ultra wide-angle camera, long telephoto lens, 12MP portrait lens, and macro lens. The 5260 mAh battery size is non-removable. The device runs on the Android 9.0 operating system and MIUI 11. It is available for $549.99 on Gearbest.com.
The latest smart band offered by Xiaomi is the Mi Band 4. It comes with a 0.95-inch AMOLED display offering 120 x 240 pixels resolution. It has a battery size of 135 mAh that lasts for 20 days on a single charge. It has a water-resistant rating of up to 50 meters. The Bluetooth 5.0 availability ensures that it has an improved range of connectivity and speed. It is available for $31.99 on Gearbest.com.
Xiaomi Redmi Airdots are lightweight and comfortable to wear. These are compatible with the computer and your mobile devices. You can use these Airdots conveniently during working, running or during other sports activities. It has improved noise reduction technology that offers better sound quality. It is available for only $21.99 on Gearbest.com.
The Xiaomi Mi Robot Vacuum is one of the best-selling robot vacuums from Xiaomi. With a suction power of 1800 Pa and battery capacity of 5200 mAh, it ensures that all of the dirt and dust is swept away from inside your home. It is equipped with LDS and SLAM algorithm to prepare an accurate and precise map of your home. With features such as self-charging and smart path planning, it is worth considering. The device is currently available for $242.99 on Gearbest.com.
Xiaomi Mi Box S is based upon Android 8.1 and turns your TV into a smart device with improved speed and performance. It has 2 GB worth of RAM and 8 GB worth of ROM. It comes with Bluetooth 4.2 and HDMI 2.0 connector. The device is available for only $69.99 on Gearbest.com.
Amazfit is a Xiaomi ecosystem brand that offers smartwatches and wearables devices to people all around the world. Amazfit offers excellent designs and specifications with each of its smartwatches and ensures customers receive the best quality products. Some of their best-sellers include Amazfit GTR, Amazfit Verge, Amazfit Pace 2 and Amazfit Nexo 4G among others.
Another sub-brand of the Xiaomi ecosystem is Aqara that offers the product in the smart home category. There are continuously working to improve the user home experience by delivering quality products. You can buy the product as a simple kit such as a light switch or buy a full suite of home automation products. Some of their top-sellers include Aqara S2 Pro Smart Intelligent Door Lock, Ceiling Light, and Motion Sensors.
Yeelight manufacturer smart light bulbs. All of its products offer a bright color lighting solution for your home and office. Some of the products from Yeelight include LED ceiling light pro, smart eye protection pro, and moonlight chandelier.
Roborock is a fairly new entrant into the robot vacuum technology but doesn't shy away from providing high-end vacuum technology. The product provided by Roborock can compete with the best product available in the market and offers the same at affordable pricing. Some of their best products include Roborock S5, Roborock S5 Max and Roborock S6.
Oclean offers electric toothbrushes that are lightweight, elegant and smart. It ensures that your gums remain clean and healthy over a long period. Some of their best sellers include Oclean Z1, Oclean X, Oclean SE, Oclean One, and Oclean P1S1.
Logitech is a computer accessory company that sells keyboards, headsets, cameras, and mouse all around the world. From wireless keyboards to a gaming mouse, they offer a wide range of products to customers. Some of their best selling products include Logitech K380 Wireless Bluetooth Keyboard, Logitech C920E HD 1080P Webcam Autofocus Camera and Logitech G402 Hyperion Fury Mouse.
Wowstick is another sub-brand of the Xiaomi ecosystem which offers mechanical tools for users. This includes screwdrivers and bags for storage. Some of their products are WOWSTICK 1P Electric Manual Screwdriver, Wowstick H1 Electric Screwdriver Set and Wowstick Manual Screwdriver Bits Tool Kit.
CIGA Design offers high-quality mechanical watches to users all around the world. With elegant and sleek designs, CIGA ensures customers get premium quality watches. Some of these include CIGA Design T Series Mechanical Watch, CIGA Design T Series Fashion Men's Mechanical Watch and CIGA Design Creative Automatic Mechanical watch.
Xiaomi is one giant company that offers multiple different products in multiple different categories. From smartphones to laptops, from water-purifier to smart wearable devices – they have everything that you can think of.
And all of these at reasonable and affordable pricing, while maintaining excellent quality. It is the reason why Xiaomi has become a multi-billion dollar company and also why we Mi Fans get together.